Youtube was the first site I used to gain feedback. It allows you to both receive comments but also view where in the world your video has been viewed with reference to where your video has been first located. 
When uploading a video to Youtube, ‘tags’ must be added for when a user searches in the search bar. When carefully tagging my video I used tags relating directly to my video e.g. junk, star, kids, media, product, yr, 13, however I also tagged with other artists names that are labelled within the same genre e.g. Tinchy, Stryder, Chipmunk. Youtube also allows your audience to ‘rate’ your video with a simple 1-5 star rating system. My video received 5 stars, which meant the video was successful in targeting the audience I aimed at. The reason I know this is because of the tags I used, ‘Tinchy Stryder’ and ‘Chipmunk’ are both artist within the same genre, which means they also target the same audience. The comment option on Youtube was not useful to me because I did not receive any. However the status and referral system was extremely useful in locating further sources of feedback. The system allows you to locate where, what time and what date, with the amount, the users found your video, e.g. on the 25th of February I received 105 views directly thorough Facebook and on February the 16th I received 12 views referred from junkstarkids.bandvista.com. These two pieces of information allowed me to visit directly the sites that were used as referrals and understand what made the users visit my video form these sites. The over all information also revealed that 0 of the 304 views were from referrals other artists within the same genre, meaning when I tag another music video I need to either remove these tags or look closer into what artists I tag.
Using the user location tool on Youtube allowed me to find what countries the viewers were situated, however when using Facebook, I could find out the exact location of my viewers. For text comments Facebook was more useful, this was because a higher amount of teenagers (my audience) have Facebook accounts than Youtube accounts (allowing them to comment). My typical audience were local within the same county, however users from London and Birmingham also had viewed the video when posted on Facebook. This is a result of the global village principal, where everyone connected to user based sites (Web 2.0) is connected to one another.
A screening of the music video took place to gain a direct set of responses from the intended audience age range, and a varied set of preferred music genres that they like to listen to. I gathered eighteen people to then view the full length of the video, while answering a questionnaire that I made to gain specific information from them.
- How old are you?
- What genre of music do you listen to?
- What genre would you think this song fits to?
- Did you like the video? explain your answer with reasons.
- What music channels would you expect to find this video?
KISS MTV Viva 4music Other (please specify)
- What artists do you think relate to the artist in this video?
- What is your opinion on the green screen footage (white background), do you think it worked, or did you think it didn't fit with the contrast of the scenery shots used?
- What part of the video did you like the most?
- Do you think the locations suited the song and video?
- What music videos do you think are similar to this?
The group for the screening were aged 16-18, which is right in the middle of the intended audience. The most common genres that they listened to were rock, indie and then pop, meaning that as my artist’s genre did not fit any of these, that the opinions would not be biased towards the music video.
Their favorite part of the music video was where the scenery was used instead of green screen footage, mainly with the shot that was aimed to mimic the shot taken in La Roux’s video ‘Bulletproof’, which made my attempt a success as the audience recognized where a similar effect has been used in a well-known music video.
They also liked the way that the music video was well-timed with what is going on with the footage, such as with the drum beat in the chorus, where the footage is cut quickly to fit the beat, and also where a shot of a foot stomping to the beat has been used also.
Not only did I receive feedback from my audience, the artist also had his own opinions and constructional feedback on the representation of himself. The artist commented with this: “the video was aimed at a specific audience, the mix between grime, electro and hip-hop. Being a white hip-hop artist from Devon, the representation could not be from the ‘ends’ gangster rapper, however due to the genre it also could not be ‘soft’. I think I am represented correctly within this video due to the mise en scene being local car parks, but also the shot types did not express mayhem e.g. calm still shots. Also the fact that I am singing and ‘speeching’ my opinions about a girl and how I felt for her in a minor way, the use of the green screen for the chorus and outdoor set for the verse created a smooth contrast that reflected the lyrics “when I get that feeling, then I know its real love inside” translated though using an inside set. I feel the audience for my track was targeted well as other videos that my viewers watch are extremely similar to the one created here, for example the use of the green screen, and the special effects such as black and white, which also contributed to the contrast. I will be putting this video on my blog.”
The overall feedback from both audience and artist has matched my own personal opinion, for example, with results as 306 views in a month, added to the 108 on Facebook meant my targeted audience were reached. Also the comments from the artist with how he was satisfied with the representation created through the technical aspects as well as the choice of mise en scene. The encouraging fact about ‘Kid’s’ reaction is that he will be uploading it onto his blog, meaning it is a success.
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