First 3 deconstructions of music videos

Tinchy Stryder- Styrder man

camerwork:

Intro was simply a series of close ups of:

• STAR IN THE HOOD tshirt - Tinch' putting on (from behind) [Extreme close up]
• 
• Chain - Tinch' putting on (from behind) [Extreme close up]
• Glasses - Tinch' putting on (from behind) [Extreme close up]

Verse was obviously more synchronized to the music:

• Short takes of Tinchy (medium close ups)
• Cut a ways of girls shorts (close up)
• Jumping to different back drop
• Cut a ways to reinforce lyrics e.g"Kamikaze"- Medium close up of Japanese bandanna
• 

Chorus was simpler than verse due to less lyrics, as the camera work very much matched the lyrics:

• Long takes of Tinchy Stryder rapping
• Short takes of Tinchy Stryder not rapping

2nd + 3rd chorus was more developed with longer shots and including girls either side Tinchy

Conclusion of camerawork:

• Tinchy always centrally framed
• Mainly static camera throughout (except intro [use of tracking] and few shots in the middle
• Mainly chest level angle except 1 low angle

Editing:

• Fade transitions from 1st-2nd x3
• 'Small blocks' transitions
• 
• Fast editing
• 
• Variety of colours added after + back drops
• Use of added over colour to shots, instead of shot changes
• 
• Radar fade in-out behind Tinchy (to reinforce lyrics)
• End of chorus = series of fade through
• 'Close the blind' transitions to finish video

Mise En Scene:
-Costume:
-
Tinch'

• Star In The Hood merchandise
• 
• Chains
• Glasses
• Jeans
• White Air force 1 creps
  
• Jacket at times

-
Girls

• Short shorts
• Bikini tops
• Tight Shiny leggings - show sexy appeal
• 

-Lighting:

• Used all 3 areas of lighting
• Key/Fill to give a glow

-Props:

• Clothing rack

-Set:

• Just an 'empty room' effect (simple and keeps focus on Tinchy Stryder and reinforces nick-name "cloud nine strydes"

Sound + Music:

• Change of shots synchronized to the beat
• Fast/upbeat-rap/grime music
• Video links to this with the costume e.g saggy jeans/white air force 1's
• SFX match the block transitions
• Keep the flow throughout = No change in the video
• Variety of instruments = Variety of change in colour of backdrops

Conclusion: The video is illustrative as it reinforces what both the lyrics are denoting and also the genre of music.









Girls Aloud- Can't speak french


Camerawork and editing:

• Establishing shots with crash zooms-cutting between a master shot of the Girls, in slow motion walking towards the camera (parralel editing)
• 
  
• Series of close ups of each Girl singing - showing each of them separately
• 
  
• As Music develops editing increases in speed
• Camera introducing shots including all Girls together
• Chorus drops, shots are in sync with beat
• A story line begins to develop as lines "i cant speak french" are sang - shown by camera tracking Girls into a room, using continuity editing + shots of actors MS + CU

Mise En Scene:

-Costume:

• Exaggerated colourful french maid dresses + all characters are wearing exaggerated colourful clothing, linking them together
• 

-Props:

• Reinforcing reality of the story, big candle sticks, wine glasses etc

-Set:

• Exaggerating the stereo typical old fashioned dinning rooms- big oak looking tables, high flower center pieces, place mats, patterned wall paper
• 

-Lighting:

• Begins with key to give Girls a standing out effect
• Later moves to a more ambient light to reinforce where the video is set

Sound:

• In Sync (mostly) but also in slow more when camera framing singing (still in time)
• Cam + editing reinforce the pace of the song, how it develops from calm to an upbeat track

Conclusion: This video unlike Styderman, is an amplified narrative as it takes the stereotypical idea of speaking french in the 1800s and completely exaggerating it.