Lesson 1 wednesday 10th june

Aims:

• To understand the generic conventions of music videos
  
• To be able to identify how the band/artist/track is promoted and represented through the video conventions
• To be able to deconstruct music videos according to the 4 areas of textual analysis

Skills:

• Use the 4 areas technique from your textual Analysis unit, focusing on WHY and HOW certain techniques have been used, Consider how the band/artist/genre have been REPRESENTED. 
• Comment on the most interesting parts of the video, or sequences that are visually striking, Try to explain what makes them striking.
• Use screenshots from youtube to support and exemplify your analysis, This will help your marker to see exactly what you have been looking at.

Today we received an introduction to the course and began our planning and research towards our music video. This meant only watching and observing techniques used by directors to portray attitudes, representation, colour and subliminal messages. the directors we studied where Michelle Gondry, Antoine Corbic and Chris Cunningham.

Michelle Gondry: 

• Born in Versailles, France. 
  
• His career as a filmmaker began with creating music videos for the French rock band Oui Oui
  
• The style of his videos for Oui Oui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behaviour"
  
• Other artists who have collaborated with Gondry on more than one occasion include:

Daft Punk,

The White Stripes,

The Chemical Brothers, 

The Vines, Steriogram,

Radiohead,

Beck.

Anton Corbijn:

• born May 20, 1955
  
• a photographer and director from Strijen, the Netherlands
  
• he is well known for directing music videos, including:

Depeche Mode's "Personal Jesus" (1989) and 

Nirvana's "Heart-Shaped Box" (1993),

as well as directing the Ian Curtis biopic Control.

Chris Cunningham:

• Is an acclaimed English music video film director and video artist
  
• He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk
  
• Has had close ties to Warp Records since his first production for Autechre
  
• His video for Björk's "All Is Full of Love" won multiple awards, including an MTV music video award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video
  
• His video for Aphex Twin's "Windowlicker" was nominated for the "Best Video" award at the Brit Awards 2000. He also directed Madonna's "Frozen" video.